Understanding ryanairs external environment and industry commerce essay as already described in the introduction, the european airline industry has grown so quickly over the past two decades and to understand the challenges and opportunities that ryanair has, it is necessary to analysis its external environment and its industry. Pest analysis of ryanair print reference this disclaimer: this work has been submitted by a student this is not an example of the work written by our professional academic writers you can view samples of our professional work here. introduction ryanair is an airline with the straight of low fareryanair operate over 1500 flights per day from 51 bases, across 28 countries the firm has over 1,500 routes, connecting 168 destinations ryanair has 290 new beoing 737-800 they plan to buy a further 13 new aircraft ryanair has the average youngest aircraft group in the europe the firm runs with more than 8500 employees. Ryanair swot analysis strengths ryanair was the first airline established in europe following the low-cost airline business model, hence the organisation has a large amount of accumulated expertise in the industry (creaton, 2008.
A pestle analysis is a framework to analyse the key factors influencing an organisation from the outside hr practitioners and senior managers can use the results of this analysis to guide strategic decision-making this factsheet provides a pestle analysis example (of the retail sector) as well. A pestel analysis opens up the macro-environment forces that have an influence on the way ryanair makes its decisions they are included in porter’s five forces in the industry structure –political, economic, social, technological, environmental and legal factors as discussed below. Pestel analysis - daniel 5 competitors - connie 6 recommendations - rachel agenda - low fare airline - 186 destinations/30 countries - revenue and net profit - ryanair customers have high vantage point as switching to any airline is not as complex and has no additional expenses. Ryanair deals to 165 european cities ryanair deals to 165 european cities ryanair is a low cost airline that flies to a staggering 165 destinations acorss europe and the north of africa.
About ryanair : ryanair is an irish airline established in 1984 and is headquartered in dublin, irelandit is the largest european carrier in terms of passenger volume in 2016 (lufthansa wrestled the top spot in 2017) and is largely characterized by the successful implementation of the low-cost business model. Pest or pestel analysis is a simple and effective tool used in situation analysis to identify the key external (macro environment level) forces that might affect an organization. This is the detailed pestel/pest/pestle analysis of ryanair which is renowned irish airline it has been operation in airline industry, therefore facing political.
The economist offers authoritative insight and opinion on international news, politics, business, finance, science, technology and the connections between them. Published: mon, 5 dec 2016 ryanair is an irish based low cost airline which specialises in short-haul flights and has its headquarters at dublin airport, ireland, and with primary operational bases at dublin airport and london stansted airport and 34 other secondary bases. Pestle analysis of ryanair political – this aspect represented a considerable advantage in that the european union is a completely stable political region and the eu integration has allowed the carrier to expand its activity and routes. 2 overview of ryanair ryanair airline was founded by tony ryan in year 1985 initially, he intended to offer an alternative to the state-owned monopoly airline.
There are a number of tools that can be used for ryanair marketing audit, for example swot analysis for the internal environment, as well as the external environmentinternal environment needs to looks at the following resources: men, money, machinery, minutes, and materials. Pestle analysis is an analytical tool for strategic business planning it is a strategic framework for understanding external influences on a business. Ryanair is a leading brand for low-priced flights, which is ideal for this recessionary period however if the economic situation recovers in europe, people will be more likely to spend more money on flights and their demand will decrease for ryanair.
Pestel analysis of ryan air: ryanair pestel analyses are those external factors that could hinder their operation which would be analyzed based on the case study political: as a big political factor european union expansion affect the direction and strategy planning of ryanair. The pestle (or pestel) analysis is a tool that is used to identify and analyze the key drivers of change in the strategic or business environment the abbreviation stands for political, economic, social, technological, legal, and environmental factors. Key focal issue: who are ryanair’s customers 15 years into the future pestel – ryanair political worldwide tourism – if tourism continues to grow at the same rate it is now governmental regulation (as a whole) governmental security regulation breaking up of the eurozone – if a. Ryanair is an airline registered in ireland (ryanair, 2017), however, as the airline maintains large bases in the uk, unfavourable brexit outcomes could negatively influence not just ryanair, but other low-cost airlines' operations in the uk (kilpatrik, 2017.